Eye-Am Conchita, an eyelash brand founded by singer, actress, and model Conchita Leeflang, has launched Eye-Am Conchita Lash-App & Curl, an eyelash applicator.

The Eye-Am Conchita Lash-App & Curl, which has been available only for presale until now, is designed by Leeflang.

Initially, the beauty company’s focus was on offering eye-catching 3D mink lashes crafted from naturally fallen fur.

Although customers agreed that the eyelashes were stunning, many of them, especially those who wear glasses, expressed concerns about the time it took to apply the lashes.

Working on the feedback, Conchita began developing Eye-Am Conchita Lash-App & Curl.

The eyelash applicator is developed from lightweight, FDA-approved materials in the US.

The Lash-App device enables curling and application of strip eyelashes in just seconds.

This two-part device consists of an ergonomically designed, 90-degree applicator, which enables eyelashes to bond with lash line with speed and precision; and a curler attachment for curling lashes.

Designed for different eye shapes,  Eye-Am Conchita Lash-App & Curl is claimed to be the first eyelash applicator that can be used while wearing eyeglasses.

Leeflang said: “Eyes are the window to your soul. By accenting eyes with lashes, you can light up a room without the need for perfume or fancy makeup.”

Leeflang emphasised that the Lash-App is suitable for busy individuals as well as for anyone who “wants to look radiant in five seconds or less.”

An order of the eyelash applicator includes a pair of Con-Lee Lashes signature 3D Mink lashes.